1. How and why do we collect Personal Information and other Information

When you use our website, we collect and store your personal information which is provided by you from time to time. Our primary goal is to provide you with a safe, efficient, smooth, and customized experience.

Collecting your information allows us to provide services and features that most likely meet your needs, and to customize our website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose, like:

• Your name
• Your address
• Your telephone number
• Your e-mail address
• Your other contact information
• Your date of birth
• Your gender
• Information regarding your transactions on website (including sales or purchase history)
• Your financial information such as bank account information /credit card /debit card or other payment instrument details
• Any other items of sensitive personal data or information as defined under IT Rules 2011
• Identification code of your communication device
• Any other information that you provide during registration
• Your geographic location
• Details of your telecom or internet service provider
• The type of browser (Internet Explorer, Firefox, Opera, Google Chrome, etc.)
• The operating system of your system/device
• The website you visited before ours
• Duration of your stay along with date and time

Non-Personal Information is collected in various ways such as through the use of cookies.

In general, you can browse the website without revealing personal information. Once you provide your personal details, you are no longer anonymous to us.

We may automatically track certain information based on your behavior on our website to understand user demographics and improve services.

If you transact with us, we collect additional information such as billing address and payment details.

If you post messages, feedback, or communicate with us via email, we may store that information to resolve disputes, provide support, and improve services.

2. About Cookies

“Cookie” is a small piece of information stored by a web server on a web browser so it can be later read back. Cookies help the browser remember user-specific information.

We use both permanent and temporary cookies on your device. These cookies do not contain any personally identifiable information.

We may use cookies and tracking technologies depending on the features offered.

3. Sharing of personal information

We may share personal information with our corporate entities and affiliates who may use it for marketing unless you opt out.

We may disclose personal information to third parties for providing services, legal compliance, enforcing agreements, marketing activities, and fraud prevention.

We do not share your personal information for third-party marketing without your consent.

We may disclose personal information if required by law, court orders, or to protect rights, property, or safety.

In case of business merger or restructuring, your information may be shared with the new entity under this policy.

4. Links to Other Sites

Our website may contain links to other websites that collect personal information. We are not responsible for their privacy practices or content.

5. Security

We take appropriate measures to protect your personal data from misuse, loss, unauthorized access, or disclosure.

We use secure servers and multiple levels of security to safeguard user data. However, we are not liable for unauthorized access by third parties.

6. Children’s Privacy

Our website is intended for users who can form a legally binding contract under Indian law. Users under 18 must use the website under parental supervision.

7. Choice / Opt-Out

Users can opt out of promotional communications by unsubscribing or contacting us to remove their details from our records.

8. Advertisements

We use third-party advertising companies that may use non-personal information to show relevant ads based on your browsing behavior.

9. Your Consent

If you have consented to the collection, use, and disclosure of your personal information, you may withdraw it anytime by contacting us.